Jay Tiesman, PhD
Procter & Gamble Company's Jay Tiesman, PhD, discusses the role of genomics in the cosmetics industry.
Jay Tiesman, Principal Scientist and Genomics Group Leader at Procter & Gamble stated, "Our labs can measure not only what's going on at the top of the skin but also how it responds from the inside. We're gauging its responses to exterior damage as well as nutrition: What nutrition triggers a response on the skin's surface? There are still a lot of magic potions out there, but we actually have a much better understanding of beauty products with much more soon to come." (Fast Company, January, 2009).
We have incorporated genomics technologies into the research programs behind nearly all of our products, so when you think of a P&G product, there are likely a number of experiments utilizing GeneChip® technology behind them. Our real interest has been to understand how the consumer responds to the environment and how our products may help to improve this interaction. Gene expression profiling is a very powerful way of measuring this at a biological level. We use GeneChip technology for skin and hair studies, oral care, respiratory care, gastrointestinal care, and many others. We also have a very active safety program where we use genomics in our continued attempts to replace animal studies with in vitro screening assays.
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